Why art sponsorship is a masterstroke for business

When hearing about the Sasol New Signatures Art Competition you might ponder this relationship and ask “why art”? How does business and creativity come together to form a tour de force?  Business is a natural partner of many great initiatives and art is no exception.

The partnership between Sasol and the longest running national art competition in the country has over the past 28 years formed the cornerstone of Sasol’s commitment to art and culture.  One of Sasol’s key social investment focus areas is education and skills development and Sasol New Signatures has a positive impact on this by offering artists various opportunities to gain insight and knowledge. For example, the National Feedback Sessions are an important part of the competition process giving artists a mentorship opportunity where they are able to listen to critique on technical aspects such as format and size as well as gaining know-how on  pricing of works, entering competitions and international art standards.

Sasol’s name is synonymous with supporting the arts. The company has been collecting artworks by home-grown talent since the early 1980s, and features an impressive collection of art and sculpture.  The competition, supported by the Sasol art collection, documents the history of our country through an important form of freedom of expression – the arts. Art plays an important part in the cultural fabric of our nation and competitions serve to encourage greater creativity across age, gender and education, as well as to acknowledge the wealth of talent that we have in our country. Sasol’s sponsorship of the visual arts means emerging artists are given access to information and education and the opportunity to start and succeed in their careers.

Sasol New Signatures continues to grow in stature with increasing number of entries and greater quality of work both of which  strengthens the company’s role as an advocate for talented South Africans. When business gets behind the arts magic can be made!

Visit www.sasolnewsignatures.co.za for more information.